Direction 1
Pro — Corporate / Executive
Corporate / consulting tone. Dense, structured, understated. Serif headings, audit-firm layout. Audience: HR leadership and executive committees.
- Black-dominant palette, red / gold accents
- Serif headings, sans-serif body text
- Tight grids, information-rich screens
Direction 2
Medium — Modern, balanced
Contemporary B2B SaaS / scale-up tone. Balanced between seriousness and accessibility. Rounded cards, soft shadows, more breathing room. Audience: operational HR and mid-level decision-makers.
- White-dominant palette, assertive red / gold accents
- Fully modern sans-serif
- Card-based components, more spacing
Direction 3
Mass-market — Warm, accessible
Warm and accessible tone. Large type, team / candidate photos front and center, red / gold gradients, highly visible CTAs. Audience: skilled-worker candidates and companies that value the human dimension.
- Bold use of all three colors in gradients
- Generous type, conversational tone
- Photos and illustrations at the heart of the journey